Overview

Picture this: It's 2020, and I'm stuck at home like everyone else. Boredom is creeping in, and I'm itching to do something exciting. So I decide to get crafty. I mean, why not? I'm at home 24/7 and I've always loved getting my hands busy with DIY projects.

But here's the thing— I'm also in the midst of my college career, trying to figure out what I want to do with my life. I've got this passion for making crafts, and let's not forget my love for makeup.

But how can I bridge the gap between my passions with my career aspirations?

And then it hits me: an e-commerce website.

I figure, why not dive into creating a platform where I can showcase my craftwork while immersing myself in the world of web development?


  • Website Design
  • SEO Optimization
  • Content Management
  • E-commerce Integration
  • Email Marketing
  • Social Media Management
  • November 2020 - Present
    • Launched February 2021
  • Solo project
    • Wix
    • Figma
    • Canva
    • Notion

    So Now What?

    What steps do I need to take as a first time web designer looking to understand Content Management Systems (CMS), UX/UI principles, and Web Design, along with all the components necessary to start an e-commerce platform? What must I do to launch a website that aligns my passions with my career goals?

    The Plan

    Research and constant learning

    Learn web design, covering UX/UI and branding elements.

    Define the brand

    Conceptualize the brand and business goals.

    Launch Website

    Deploy a fully customized website, applying self taught knowledge of web design.

    Email Marketing

      1. Boosted sales with personalized offers and product suggestions, using effective call-to-action strategies.

      2. Built a strong relationship with current customers by sharing content, updates, and offering loyalty rewards through email.

      3. Conducted A/B testing on email campaigns to determine which subject lines, content, and products resonate best with my audience.

    Final Launched Website

    User Experience



  • Created user-centered designs by considering the user's needs and preferences when making design decisions.
  • CMS



  • Learned to use Wix for website management, including customization, SEO, and e-commerce, enhancing my readiness in web development and content management.

  • Insights & What I Would Do Different

      As my first website project, I've gained an understanding of what it takes to successfully launch an e-commerce website. Along this journey, I also gained knowledge of UX/UI principles, SEO Awareness, and small business management that I continue to apply today.

    • Explore other website building platforms: If I were to relaunch the website, I would do more research with on alternative platforms or consider building it from scratch using HTML, CSS, and JavaScript.

    • Responsive Design Improvements: Ensure accessibility across various platforms.

    • Performance Optimization: Enhance the user experience by improving website speed.



    Other Projects

    Spartan Food Pantry Website

    Live Status Webpage

    Ozone Invaders Game Select

    Scratch Project

    Let's Connect

    armicarichelle@gmail.com

    Download Resume